Virtual events are here to stay because they are 1/10 of the costs and generate 5 times the leads and attendees. If you add a virtual event to an in-person one, you add a layer of new expensive costs that will neutralize the cost appeal of a virtual event. It’s not worth it. Physical events will come back, maybe upper scale. Then you can use the same content and do a virtual event over many days/weeks. As you don’t want to do a virtual event for longer than 2 hours per day, says Tommaso Trionfi.