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Zoe Laycock 🔥

Founding 5,000 Member

Product Marketing Alliance

Country or State

United Kingdom


I am a results-driven senior product/ digital marketer with a relentless commitment to driving product-led growth and customer experience design (CX). I have 10+ years of experience of working in the technology and entertainment sectors, across both B2B and B2C. I specialise in insight-based, digital customer experience transformations across product/ service development in order to drive product adoption, sales, company growth, customer loyalty and retention. Key Skills: ▪️ Digital growth strategies/ demand creation ▪️ Customer experience design/ management ▪️ New product/feature launch ▪️ Product positioning/ brand narrative ▪️ Customer engagement B2C and B2B ▪️ Communications: content, media & messaging ▪️ Business development/ partnerships ▪️ Product and Programme Management ▪️ Strategic Planning ▪️ Team management & development

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Current Position

Founding 5,000 Member at Product Marketing Alliance


Bachelor’s Degree, Urban Planning