WAFC Annual Convention 2024

Welcome to the 2024 WAFC Convention! On behalf of the Board of Directors of the Western Association of Food Chains, we would like to welcome you to colorful Colorado! Here at the Gaylord Rockies Resort, we will be bringing together retailers, wholesalers, and suppliers to support the mission of “Advancing the Food Industry Through Education and Leadership.”
Over the next four days, we encourage you to strap on your hiking boots and take advantage of all the conference has to offer. The WAFC Convention is a perfect blend of work and play. From general sessions to retailer meetings to our evening events, we've got something for everyone. Even the kids can get in on the action!
The Illuminators, led by Headlite, Greg Siegel will again greet, serve, and engage all with their legendary hospitality. We couldn’t put on this convention without them. Please take a moment to say “thank you” to this extraordinary group of hard-working individuals that are here to serve all of us. If you are not an Illuminator, we encourage you to leverage this opportunity to join. We promise you, you’ll be a happy camper!
Kicking off with the Saturday night welcome reception and the Illuminators daily breakfasts/lunches to the Tuesday evening annual banquet, we hope that you take time to give back to the industry that has been so generous to all of us. There is so much s’more we have to offer!
Get ready to elevate your game, let your knowledge soar, rekindle those industry connections, and propel your business to new heights. Our hope is that you check out from the convention motivated and empowered to share your experience and continue to elevate and inspire those around you.

When and Where