20 B2B Marketing Podcasts That You Should Listen To

As a busy professional, you may never have enough free time to watch educational videos or read books to help you keep learning and improving your skills. That’s where podcasts come in, as you can listen to them anywhere, anytime, and even better while doing other things.

Podcasting has been around for a while, with its roots (audio blogging) dating back to the 1980s—cheers to radio—but with the innovation of audiovisual channels like TV, social media, etc., interest in podcasts had somewhat shrunk.

However, podcasting is becoming popular again; in the U.S. alone, 80 million people listen to podcasts.

Podcasts are allowing B2B businesses to engage with potential clients and provide a way for B2B professionals to learn from more experienced thought leaders who share their insights, strategies, and success stories through the medium.

Whether you’re interested in marketing, sales, or customer experience, we have compiled a list of the best podcasts that offer valuable insights and practical advice for professionals working in the B2B space. So, the next time you commute to work or hit the gym, consider listening to one of these podcasts.

Let’s start the list of 20 B2B marketing podcasts you must listen to.

20 B2B Marketing Podcasts That You’ll Must Definitely Listen

Our list of 20 B2B marketing podcasts includes:

1. Salesman Podcast

Hosted By: Will Barron

Listen to this podcast on Apple Podcast / Website

Average Episode Length: 10 minutes

The Salesman Podcast, hosted by Will Barron, is a must-listen for B2B marketers. With over 300 episodes, this podcast features a wide range of experts, including B2B marketers, industry experts, psychologists, body language experts, and influencers, sharing deep insight into industry trends and topics.

Even though the topics may not always be directly related to B2B marketing, the best B2B marketers are also skilled salespeople, and this podcast will undoubtedly provide valuable insights and strategies for success.

Don’t miss the Salesman Podcast’s timeless wealth of knowledge and expertise.

2. The Customer Experience

Hosted By: Ethan Beute

Listen to on: Apple Podcast / Spotify / Website

Average Episode Length: 25 minutes to an hour

Customer experience (CX) describes strategies and must-haves to ensure customers have the best possible experience when interacting with your company. This includes every touchpoint as they journey across your funnels; each one is key to converting your prospects. CX is important because it helps build strong relationships and exceed customer expectations.

You should check out this podcast if you work in sales, marketing, or customer success. It’s packed with valuable tips and insights from top experts in the field, and it’s delivered in a way that’s both entertaining and easy to understand.

Plus, the host, Ethan Beute, is one of the best in the business. Give it a listen and see for yourself!

3. B2B Growth

Hosted By: Benji Block

Listen to on Apple Podcast / Spotify / Website

Average Episode Length: 5 to 20 minutes

Introducing B2B Growth, the only daily podcast on this list!

Hosted by James Carbury and produced by Sweet Fish Media, this podcast covers a wide range of topics related to B2B marketing, including email marketing, sales, cold outreach, podcasting, and content marketing.

Each episode features guests and other podcast hosts who share their expertise and experiences. With episodes ranging from 15 to 20 minutes, they’re easy to fit into your busy schedule. Give B2B Growth a listen for a daily dose of marketing insights and inspiration.

4. The Growth Hub

Hosted By: Seija Lappalainen and Reeta Westman

Listen to on: Apple Podcast / Spotify

Average Episode Length: 15 minutes to 30 minutes

If you’re a leader in the B2B world, you won’t want to miss The Growth Hub Podcast.

This show features top experts from companies like HubSpot, Ahrefs, and Drift, who share their secrets for achieving high-growth success in their SaaS companies.

Whether you’re looking to fine-tune your outbound marketing strategies or want to learn new insights from the best in the business, this podcast is a must-listen. With their help, you might even become a guest on the show one day!

Recommended Episode: Halloween Special – Marketing Horror Stories

5. Behind The Post

Hosted By: Olivia Messina

Listen to on: Apple Podcast / Spotify / Youtube

Average Episode Length: 20 to 40 minutes

If you want to learn practical tips and strategies for using social media in the business-to-business industry, you should check out Behind the Post with Olivia Messina.

This podcast, with new episodes aired weekly, features interviews with experienced social media professionals who share their insights on how B2B businesses can effectively utilize social media platforms. They also share ideas for maintaining creativity and efficiently managing multiple social media accounts.

6. B2B Marketing Exchange Podcast

Hosted By: David Rowlands

Listen to on: Apple Podcast / Spotify

Average Episode Length: 20 minutes to an hour

The B2B Marketing Exchange is a podcast featuring interviews with industry experts specializing in B2B marketing.

These influencers come from top companies worldwide and share their knowledge on content strategy, demand generation, account-based marketing, and sales enablement. Each episode features valuable insights from experienced B2B professionals.

7. Copyblogger FM

Hosted By: Tim Stoddart and Darrell Vesterfelt

Listen to on Apple Podcast / Website

Average Episode Length: 50 minutes to a maximum of 2 hours

Tim Stoddart and Darrell Vesterfelt host an exceptional B2B marketing podcast, inviting experts to discuss current trends in content marketing, copywriting, email marketing, and other relevant topics.

Copyblogger FM consistently provides valuable and informative insights. It was previously hosted by Sonia Simone, co-founder of the influential Copyblogger blog.

Overall, it is a must-listen for anyone in the B2B marketing space.

Recommended Episode: Ryan Carr: How to Work Smarter with the Content You Create

8. Ground Up

Hosted By: John Bonini

Listen to on Apple Podcast / Spotify / Website

Average Episode Length: 30 minutes to an hour

If you want to learn about the behind-the-scenes stories and strategies contributing to successful marketing campaigns, look no further than the Ground Up podcast.

Host John Bonini expertly delves into the real-life experiences of his guests, offering a unique perspective compared to other marketing podcasts that may be more like “Law & Order.” Not only is this podcast educational and informative, but it’s also delightful to listen to.

So, whether you’re looking to stay up-to-date on the latest marketing techniques or want to understand what sets top marketers apart, give Ground Up a listen.

9. B2B Better

Hosted By: Jason Bradwell

Listen to on Apple Podcast / Spotify

Average Episode Length:

B2B Better targets young and growing marketing teams in the B2B sector or teams and professionals dedicated to young startups. The show provides helpful strategies and techniques for businesses that rely on marketing to adapt to change.

It features a range of guests, including founders and CMOs, who offer a wide range of valuable insights for anyone interested in marketing.

10. The GaryVee Audience Experience

Hosted By: Gary Vaynerchuk

Listen to on Apple Podcast / Spotify / Website

Average Episode Length: Anywhere from 15 minutes to well over an hour

Including Gary V’s podcast on our list of B2B marketing podcasts was a no-brainer. As the founder of one of the most successful marketing agencies in the world, Gary has a wealth of knowledge and experience in content marketing and lead generation.

When listening to his show, it’s important not just to be a passive listener but to actively try to understand his content strategies and how you can apply them to your own marketing efforts.

Trust us, subscribing to this show will bring you tremendous value as a marketer.

11. B2B Lead Gen Podcast

Hosted By: Eric Schwartzman

Listen to on Apple Podcast / Spotify

Average Episode Length:

The B2B Lead Gen Podcast, hosted by digital marketing consultant Eric Schwartzman in Los Angeles, aims to help B2B marketers generate quality leads at scale. Each episode addresses critical challenges faced by marketers, such as hiring the right team and using data effectively, with a focus on driving revenue.

The show also features top industry guests like Neil Patel and Anna Lebedeva from SEMrush, offering valuable insights and strategies for success in B2B marketing.

12. Marketing Growth Podcast

Hosted By: Shane Barker

Listen to it on Apple Music

Average Episode Length: 10 to 30 minutes

To succeed in growth marketing, you should check out the Marketing Growth Podcast.

So, if you want to stay current on the latest growth marketing techniques and strategies, the Marketing Growth Podcast is a great resource.

13. The FlipMyFunnel Podcast

Hosted By: Sangram Vajre

Listen to it on Apple Podcast / Spotify / Website

Average Episode Length: 20 to 30 minutes

Even if you’re not particularly interested in account-based or B2B marketing, we highly recommend listening to # FlipMyFunnel.

The host, Sangram Vajre, brings a unique energy and enthusiasm to each truly infectious episode. His interviews with industry experts are constantly engaging and packed with valuable insights, and the best part is that new episodes are released daily.

Trust us, even if you usually prefer whale sounds to podcasts, #FlipMyFunnel is worth checking out.

Recommended Episode: Bringing Sales, Marketing, and Design Together

14. The Customer Engagement Lab

Hosted By: Travis Tyler

Listen to on Apple Podcast / Spotify

Average Episode Length: 20 to around 45 minutes

The Customer Engagement Lab is a show that explores the various tactics businesses use to engage with their customers through creative sales and marketing campaigns. It is unique in featuring interviews and discussions with industry experts and includes comedic TikTok reaction segments.

Hosted by Travis Tyler, a seasoned marketing professional from PandaDoc, this B2B video podcast features humorous teaser clips that will make you laugh.

Recommended Episode: TikTok Strategies for B2B Brands with Todd Clouser

15. Social Media Marketing

Hosted By: Michael Stelzner

Listen to on Apple Podcast / Spotify / Google Podcast

Average Episode Length: 45 minutes

Michael Stelzner is the leader and creator of the Social Media Examiner. His business has provided valuable insights into how B2B companies can effectively utilize social media marketing.

Recommended Episodes: Writing Marketing Content: A Proven Framework

16. The Other Side of Sales

Hosted By: Ashleigh Early and Kasey Jones

Listen to it on Apple Podcast / Stitcher

Average Episode Length: 25 to 60 minutes

If you want practical, tried-and-tested marketing strategies for B2B companies, check out The SaaS Marketing Show.

One thing that sets this podcast apart is its use of real-world case studies to illustrate the tactics and strategies that have helped businesses succeed.

By examining the successes and failures of companies as they grow into multi-million dollar organizations, you can learn what works and what doesn’t and adjust your marketing efforts accordingly.

If you listen to this podcast and don’t find something to apply to your marketing efforts, it may be time to tweak your marketing strategy.

Recommended Episode: How Practicing Gratitude Will Help Your Sales Career

17. Noah Kagan

Hosted By: Noah Kagan

Listen to on Apple Podcast / Website

Average Episode Length: 15 minutes to around an hour

The podcast, which has aired over 150 episodes, is highly regarded as a go-to resource for entrepreneurs and marketers.

Its host, Noah, is known for his humorous and candid approach and invites a diverse range of guests to share their insights and experiences. These guests, who come from various fields, offer valuable insights and lessons learned on the path to success. The podcast is a must-listen for anyone looking to grow their business or career.

Recommended Episode: Start ANY Business With Less Than $100

18. The Sales Maven Podcast

Hosted By: Nikki Rausch

Listen to on Apple Podcast / Google Podcast / Spotify

Average Episode Length: 20 – 45 minutes

The Sales Maven Podcast aims to teach listeners how to take a stress-free, ethical approach to growing their businesses without resorting to sleazy tactics.

If closing clients has been demanding or your customers feel you’ve been coming off as being too pushy, it’s time to try a different approach.

Nikki Rausch can help you learn to sell effectively while being kind and genuine. You’ll also learn how to connect with your prospects meaningfully and increase your influence and income.

Say goodbye to outdated sales tactics and start earning business effortlessly and quickly.

Recommended Episode: Email Marketing: Sale Success Story

19. The Science of Social Media

Hosted By: Hailey, Brian, and Kevan

Listen to it on Apple Podcast / Spotify

Average Episode Length: 5 – 25 minutes

The Science of Social Media is an exciting podcast dissecting the essence of social media management and marketing.

This podcast is a must-listen for every business or brand that wants to harness the power of social media.

Recommended Episode: Surviving The Holidays as a Small Business Owner

20. Invisibilia

Hosted By: LuLu Miller, Alix Spiegel, and Hanna Rosin

Listen to it on Apple Podcast / Spotify / Google Podcast

Average Episode Length: 35 – 55 minutes

Many people have found this podcast incredibly helpful in their work with clients, as it helps them develop strong values and better communication skills. For your personal growth, this podcast is worth a listen.

Recommended Episode: The Remote Control Brain

Key Takeaway

Whether you are just starting in B2B marketing or a seasoned pro, the marketing universe constantly evolves. Staying ahead of marketing trends will help you optimize your campaigns so that they are successful every time.

Listening to podcasts is one of the best ways to learn everything about business and marketing from other seasoned experts, especially as a busy professional.

With podcasts, you can seamlessly integrate them into your schedule while doing other things – e.g., on your way to work or back home, during business trips, etc.- and reduce screen time.

The podcasts we listed above are must-listens hosted by seasoned marketers and feature keynote industry leaders with deep industry experience sharing tips and strategies you’ll always find valuable!

Eventible – See Events Worth Attending

Podcasts are fantastic, but an even better way to learn industry trends and connect with other professionals sharing insights is through in-person events. Many B2B events feature speakers who also host or regularly speak on popular podcasts.

Eventible is the first-of-its-kind event review/listing platform that allows other professionals who have attended or spoken at B2B events to leave reviews and share their experiences in the said events. Eventible has its podcast, Building Awesome Events, created for event marketers to gain inspiration from their peers who are successfully acing it in the new virtual and in-person events environment.

Each episode is packed with actionable tips and promises to take the audience/listeners through the interviewee/event marketer’s journey, from starting in event marketing to gaining complete mastery over their proprietary and third-party portfolios.

Eventible also allows you to spot popular trends from the reviews—you’ll see their comments on discussions, insights shared, and new strategies they learned at the event. So, check us out today!