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EVENT MARKETERS

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The State of Event Marketing: Event Trends to Lookout for in 2025

With the onset of AI technologies, data tools, the changing global economic scenario and much more the state of event marketing has changed significantly.

By Natasha Ambalathinkal / February 19, 2025
Building Awesome Events EVENT MARKETERS

In this insightful episode of Building Awesome Events, host Ankush Gupta chats with Noelle Peterson, Senior Director of Global Event Experiences at UserTesting. Noelle dives into her fascinating career shift from law to event marketing and shares how she drives success in the ever-evolving world of events. From the impact of the pandemic on event strategies to the power of social proof, Noelle’s insights are a must-listen for anyone in the event marketing space.

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Building Awesome Events EVENT MARKETERS

In the 17th episode of “Building Awesome Events,” host Ankush Gupta sits down with Hugh Forrest, Chief Programming Officer of SXSW, to uncover the magic behind one of the world’s most iconic events. Get ready to dive into the evolution, challenges, and triumphs that make SXSW a must-attend experience for innovators and creatives alike.

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EVENT SPEAKERS DX3 Canada 2022 EVENT ATTENDEES EVENT MARKETERS Marketing

As most have witnessed over the past 2 years, digital marketing has developed and continues to develop rapidly. You must stay on top of trends, movements people are making in their video content to capture people’s attention, call to actions, and duration of content that pushes people to purchase a product or service, if you aren’t aware of this, you will fall short on your marketing efforts.   

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