With its massive user base of over 800 million professionals and highly targeted audience, LinkedIn has become a go-to platform for event promotion. The platform offers various tools, such as sponsored posts and live events, to reach your target audience and make your event stand out. 

However, following a few key tactics is essential to make the most of your Linkedin event promotion. In this article, let’s look at how to promote an event on Linkedin. We’ll share ten tips to help you create a successful event promotion campaign on Linkedin.

Around 80% of leads originate from LinkedIn 

Here’s why.

LinkedIn is still considered the best lead generation platform in the world after nineteen years of existence due to its high organic reach and low competition for impressions. The platform’s event feature makes creating and promoting events easy, and you can effectively draw attention to your event through your network.

But how exactly do you promote an event on LinkedIn? What are the ways that work? 

When you think about it, it’s nothing complicated. LinkedIn is a social media platform like Facebook, so all you might need is your network and how many more people you can reach through your network. While you can utilize LinkedIn’s live events feature to host virtual events to reach more people, don’t forget to pay attention to your visual content. From eye-catching graphics and videos to strategic planning, there are many other ways to promote an event on LinkedIn effectively.

However, above all, the crux is to remain active. That’s when you’ll have a greater chance of standing out from your counterparts, reaching your preferred audience, and promoting your event successfully. Don’t forget to use all social media platforms in concert for maximum impact.

Now that you have a basic understanding of promoting an event on LinkedIn, it’s time to dive into some proven tactics to enhance your event promotion efforts.

1. Use Your Network 

If you are struggling to promote your events to a larger audience, then it’s time to tap into the power of your existing network! Instead of spending time and money on advertising, why not ask for help from those who have already been a part of your journey?

Think about it: a simple shout-out from a former speaker, influencer, entertainer, sponsor, or media partner can go a long way in promoting your event on their LinkedIn account. This is an excellent and cost-effective way to reach a brand-new audience that may not have known about your event otherwise.

And if your event is taking place at a venue, don’t forget to ask the venue staff to help spread the word on their social media accounts, too! This could help you reach an even wider audience without any extra effort.

So, don’t be afraid to ask for help and utilize your existing resources. Remember, a rising tide lifts all boats, and working together can help everyone succeed!

2. Create a Teaser Video

Imagine hosting a party where every detail is perfectly planned, from the menu to the decorations, and you can’t wait for your guests to arrive. That’s exactly what creating a teaser video for an upcoming event feels like. You’re the host, and your video is the invitation to a fantastic experience. You aim to tantalize your guests with enough information to make them RSVP yes!

Just like planning a party, creating a teaser video is all about the details. You want to highlight the key elements of your event, just as you would showcase your best dishes or the beautiful centerpiece at a party. You’re inviting your viewers to take a glimpse into the world of your event, and you want them to leave with a taste of what they can expect.

Your video is your guests’ first impression of your event, and you want to make sure it’s memorable. The video should be short, sweet, and straight to the point, much like the perfect party conversation. You want your guests to know what to expect, leaving them yearning for more.

3. Create a Group

Having a dedicated group for your event is key to ensuring it comes out successful.

Think of this group as the central hub for all things related to your event. You can use it to post updates, answer questions, and spark discussions. It’s a great way to create a buzz and get everyone excited about what’s to come.

You can even start conversations around the topics covered at the event. This not only helps the speakers better understand their audience but also builds up anticipation for the event.

And when the event is over, the conversation doesn’t have to end. The group can serve as a place where delegates can continue to connect with speakers and other attendees. This allows everyone to stay engaged and connected long after the event has ended.

So, if you want to ensure the success of your event, don’t overlook the power of a dedicated group. It’s a tool that can help bring all the puzzle pieces together, giving your event the best chance of success.

4. Run Targeted Ads

Think of LinkedIn as a diamond in the rough for advertisers. While it may not have the widespread popularity of other social networks, it can be a cost-effective option for running your advertising campaigns.

The advanced targeting features allow you to zero in on your target audience with surgical precision, like a sniper with a scope. You can aim for people based on where they live, their job title, what they do, or even their company.

But beware: LinkedIn is not just any social network; it’s a professional one. It has norms and manners that you must respect or risk being banned. When approaching people on LinkedIn, use your authentic voice and be transparent about why you are messaging them. 

Overloading users or groups with constant posts of your event is a surefire way to get flagged as spam, so make sure you find the right balance between original and curated content that your audience will appreciate.

5. Send Personalized Invites

LinkedIn is a great platform to connect with potential attendees and influencers. Since people use their real names and information on the site, it’s easy to find them and send them relevant information about your event.

Remember that a personalized message will make a much bigger impact when you’re looking to reach out to attendees. Take the time to introduce yourself and your event and explain why it is relevant to them. This will show them that you value their time and interests.

Remember that most people check LinkedIn while at work, so ensure your message is short and semi-formal. They may not have much time to read through lengthy details about your event. Be clear and concise, and include all the essential information in a way that’s easy to understand.

6. Utilize the influence of your event sponsors or partners 

You can leverage their network to reach a wider audience if you have event sponsors, brands, or partners with a LinkedIn presence. Ask them to share your event post or write a post on their page, highlighting the event’s details, date, and why it’s worth attending. This way, you can tap into their network and attract potential attendees.

Moreover, if you have a speaker recognized as an influencer by LinkedIn, their posts hold an even greater significance. You can reach everyone on their network with an influential speaker at your event. Their posts carry weight and credibility, and when they share or write about your event, it can significantly boost attendance. 

So, don’t hesitate to ask them to get involved in promoting your event and take advantage of their influence on LinkedIn.

7. Create blog posts and publish them

A longer article can be the way to go when promoting your event on LinkedIn. Use this opportunity to delve into the details of your event and highlight the success of past events. Provide case studies or testimonials to give readers a taste of what they can expect.

However, it’s important to balance being promotional and informative. Rather than using a heavy-handed approach, aim to write an engaging piece that provides valuable information. By doing so, your post has a better chance of being featured in one of LinkedIn’s channels and reaching a larger audience. 

Research the topic channels that best match your event and craft a post as engaging and relevant as the selected one. Don’t forget to share your post via status updates to reach even more people.

8. Respond to every likes and comments on your event post

By creating an event through the LinkedIn app, you can respond to feedback from your followers and start a conversation about your event. This feature is a game-changer for event organizers looking to create a buzz and foster community engagement. With over 24,000 events created every week, the app is quickly becoming the go-to platform for event promotion.

Interacting with your audience is key to a successful event profile. Showing your followers that you value their thoughts and opinions is a great way to increase their interest and engagement. When your audience feels that they are a part of the process, they are more likely to spread the word about your event and share updates with their network. 

So, take advantage of this exciting feature and start promoting your event in a way that fosters meaningful discussion and encourages community involvement.

9. Share testimonials and success stories

Testimonials and success stories from past events are the rocket fuel for promoting your next event. They ignite excitement among potential attendees and boost credibility by showcasing the value that attendees can expect. Think of them as a GPS, guiding others to your event’s successful destination.

Sharing real experiences creates a sense of community, fostering connections between attendees. It’s like planting a seed of friendship, which grows stronger with each shared experience. And for events that bring together like-minded individuals, this sense of community is priceless.

Finally, testimonials are a form of social proof, a powerful marketing tool. Potential attendees will feel confident and motivated to register when they see others who have had positive experiences at your event. It’s like a ripple effect, driving attendance and engagement, leading to a successful event. 

So, make testimonials and success stories a staple in your event promotion strategy and watch your event soar to new heights.

10. Create a business page for the event

By creating a company page or an event page, you can share information, updates, and highlights to engage with your audience and generate interest in your event.

Posting status updates is a great way to keep your followers engaged and informed about your event. These updates can include anything from announcing the event to sharing highlights. You can even share behind-the-scenes photos and videos to give your followers a sneak peek into what they can expect from the event. You can keep your followers interested and engaged by posting regularly and making your updates visually appealing.

Highlighting important updates is also crucial to promoting your event on LinkedIn. This allows you to draw attention to the most important updates and ensures that your followers see the most relevant information. 

For example, you can highlight updates about the keynote speaker or the event schedule. By making it easy for your followers to find the information they need, you can increase engagement and ensure your event is well-promoted.

Key Takeaway 

Promoting events on LinkedIn is a fantastic way to reach a professional and engaged audience. 

By creating a company or event page, regularly posting updates, and highlighting important information, businesses can create a buzz around their event and increase attendance. However, the key to success on LinkedIn lies in making your content engaging, interesting, and creative. 

Whether using eye-catching graphics, sharing behind-the-scenes insights, or highlighting the unique aspects of their event, businesses need to think outside the box to stand out from the crowd and make their event a success. So go ahead and give these LinkedIn event promotion tricks a try, and watch as your events catch new eyes!