Tatiana Pilipenko is one of the leading specialists at Brokeree Solutions, she is
responsible for a large number of brokerages of different sizes. She accumulates the knowledge and
expertise of Brokeree’s team as well as has deep understanding of broker’s pain points despite the
region of origin.

In conversation with Eventible, Tatiana opens up about her journey so far, her growth strategies, her experience speaking at IFX Expo Dubai 2023, and more! Read along.

● They say that everyone has a story to tell. What has been yours?

I joined Brokeree back in 2020 right before Covid happened. Having had a lot of interpersonal
communication, it was not easy to work only online without meeting people in person. That actually
didn’t slow down my growth at the company but, on the contrary, made me work harder to grow
personally and professionally. And here I am now, excited to see and be part of the company’s
development.

● What factors, professional and personal, drive you? What keeps you going?

I believe the most important factors here are communication and presentation skills. If you want to
make someone interested in what you offer, first of all you need to be interested in it yourself. I enjoy
communicating with clients and partners about fintech, forex and latest industry news. Building and
maintaining long term relationships would be the key point for me to keep going and doing what I like
to do.

● What have been some of your growth strategies over the years? What’s the one thing
that you would like to share with us?

I would repeat myself from the previous question but building and maintaining relationships with
colleagues, clients and partners is my main growth strategy. It is generally in life as well, “you are
who you surround yourself with” and that gives you an opportunity to develop and grow from all
perspectives.

● Tell us about the challenges that Brokeree Solutions has been facing in recent times.
What do you think is the way out?

Of course the main topic of 2022 towards the end of the year was the removal of the MT app from
the Apple store. Being the developers of the solutions for MetaTrader platform, we of course felt the
impact on us. However, let’s look at it from a different corner – it is still possible to access it via any
browser, it is still available for existing clients who downloaded it before and it helps brokers grow by
adding other trading platforms. Also on a positive side, it made us look a little bit wider and consider
integrations with other platforms.

● How has the COVID-19 pandemic changed the way we work today? What trends do
you see coming into force after the pandemic?

Brokeree is generally very flexible when it comes to the location where you work from. I don’t think
we see Covid affecting the business negatively to be honest,we actually noticed the boost in the
requests, especially in regards to the copy trading platform.

● How was your experience speaking at IFX Expo Dubai 2023? What was your biggest
takeaway from it?

That was a new format for me, to be a moderator I mean. I found it fantastic as you just see how the
discussion goes. Not much preparation is needed in this case and it’s all about sharing the
experience that you get eventually after being part of the industry for years. We’ve gathered the most
important points for that session and we hope it’s not us who can take something away from this but
the companies who consider adding copy trading services or bring it to another level.

● What is your vision for the future of Brokeree Solutions?

First of all, to maintain the quality of the services we provide. Another point would be to look into
possibilities of expanding business in different regions. We are focused now on thorough work in
different parts of the world by defining the needs and trends in order to satisfy it. I believe that it can
help us embrace the opportunity to evolve and succeed.

● Talk about your latest product and what features does it have to offer?

The latest and biggest feature we offered was the cross server functionality in Brokeree Social
Trading. It gives brokers the opportunity to connect all their servers into one platform and running it
from one interface. It gives traders the opportunity to copy any signal provider no matter what server
they are on. But I have to emphasize that our Social Trading stays intra-broker and when we talk
about cross server ability, it’s within one brokerage.

● What’s the difference between multi-server and cross-server solutions?

In simple words, multi-server gives a broker an ability to connect more than one server to one
interface and manage all the settings in one place as it is with our Social Trading and PAMM.
Whereas, cross server functionality makes it possible to copy or invest between all connected
servers to the platform within that brokerage.

● What are your future plans at Brokeree Solutions? What are you working towards?

I’m actively working on developing our presence in the APAC region by growing a team and
partnerships there and attending industry events. Speaking of, there seem to be quite a few events
in Southeast Asia this year! The nearest one we are heading to is the Traders Fair in Bangkok on
February 25th. Hoping to see a lot of people, as the Covid restrictions keep being lifted.

● Since last year we have seen the comeback of many in-person events. What is your
take on in-person events? Do you prefer them over hybrid or virtual?

I think all formats of communication are important but indeed in-person meetings and events have
the biggest impact on relationships.

● Eventible.com is a review platform catering to B2B events. Given how review-driven
our lives have become today, will reviews bring a level of transparency to the events
industry? Would you rely on event reviews from other speakers if you had to make a
speaking decision?

It’s always good to get an opinion from the experts and see how they found one event or another,
how it went generally for them. It helps evaluate the need and importance of participation for a
company.