We have compiled the top 11 B2B event marketing trends (2023) that will do the trick for you this year. In this piece, you’ll see what trends to look out for, and how Eventible can improve your overall performance and consumer satisfaction.
In Conversation With Liz Caruso, CEO & Chief Event Strategist, Liz King Events
If you don’t keep up and continuously optimize and grow your business to be in the know of the latest and greatest technologies, you will become irrelevant, says Ayat Shukairy, CoFounder, Invesp.
Digital events let many more people ask questions and attend than would be able to in an in-person event. It’s also far easier and cheaper to present, which opens it up to folks who might not be able to do so in person. But you miss out on the real-time feedback and interaction can be clunky, Dan Moore, Head of Developer Relations and Solutions Architect at FusionAuth
Traditionally, the in-person venues are jam-packed with an audience. I don’t see us returning to this setting any time soon. People will not feel comfortable sitting very close to a large group of other people in a closed room, says Debu Sinha, Senior Solutions Architect, AI & ML at Databricks.
I feel that presenting at a digital event is less stressful as you are not physically in front of people, and you can always have your script with you. For me, the biggest downside is the lack of personal interactions. I loved the networking part and getting to know new people. In the future, I would prefer to go back to in-person events, says Tanel Tähepõld, Founder of Actual Reports.
Virtual events can’t come close to effectively engaging people in professional development training the way live training does. The energy of being in the same room with others is only the beginning. It also allows for ideas exchange and constructive conversation that doesn’t happen through a Zoom call, Randy Anderson, Owner of e3 Professional Trainers.
I think in-person events will return as soon as the health crisis is over. But virtual and hybrid are here to stay as they open so many opportunities to people who can not travel, says Anya Razina, Head Of Influencer Relations, Restream.
My preference is live events, as nothing beats being able to read the feedback of the audience as a speaker, look into their eyes, and hear their laughter. I think it’s a better experience for all involved – speakers and the audience. But I still appreciate virtual events, and I think it is likely we will see this hybrid event model continue into the future, says Ashley Fell.
Reviews are always important, don’t get me wrong. I think what’s most important is the level of content. Event organizers need to work with speakers to bring out their best content. I’ve attended a lot of events where the content was too generic or rather basic, and the speakers didn’t deliver their best, says Marisha Lakhiani, Chief Marketing Officer, Mindvalley, while in conversation with Ranjana Konatt, Managing Editor, Eventible.
