Digiday Programmatic Marketing Summit

The guideline to programmatic marketing will continue to be rewritten as an inconsistent vaccine rollout — along with the demise of the third-party cookie and rise in opportunistic channels — ushers in a new era for the medium. These factors, and many others, are reshaping this part of the industry. Hear from experts and analysts on how they’re bracing for these changes and what it means to be competitive in programmatic marketing in this new landscape. What are the hurdles in reaffirming a strong programmatic marketing strategy and where is there opportunity within new channels? What impacts will the Great Resignation have on the industry? As infrastructure shifts to support audience demand, how will the bid process be impacted? Explore these topics with us over three days at the Digiday Programmatic Marketing Summit.

When and Where