Forrester B2B Summit North America 2024

Buckle up, B2B professionals. You’re in for a roller-coaster ride of a year.​
Economic uncertainty and generative AI have unsettled the foundations of many businesses. Adding to that, we have reached an inflection point where Millennial and Gen Z buyers have eclipsed Baby Boomer and Gen X buyers — not just in numbers but also in influence. These new buyers have different expectations and lack trust in marketing and sales interactions. This disruption guarantees that firms that remain tethered to traditional approaches will fail. To succeed in 2024 and beyond, B2B professionals must overcome constraints to reinvent their strategy, technology, and operations to seize the possibilities and not just weather these profound changes.​
The time is ripe to transform your business, but you’ll need to do it together. With marketing, sales, and product all guided by the same objectives and insights, you’ll have a strong foundation to build on — and win in this new era. Join us at B2B Summit North America to:​
Get the latest insights on the evolving customer and buyer to orchestrate unique experiences.​
Learn new strategies for functional alignment centered on creating customer value and growth.​
Discover tangible ways that data, technology, and AI can help you compete. ​
Understand how to evolve your go-to-market approaches and revenue processes.

When and Where