4.44/5Total Reviews
9

MOST

Recommended

Marketing

2022

MARKETING

Observe Summit 2022

 Brand Score

poly-design

About Observe Summit 2022

Join us for two jam-packed days of stories and inspiration. See how the world’s leading experts and brands are using insight from digital audiences to deliver better experiences and create brands that people love.

Celebrate new ways to uncover human insights without asking people questions. Learn how modern-day data, insights, marketing, and CX teams are using insight from digital conversations and internet data to create brands that people love.

This year, we’re setting some of our speakers a challenge: what consumer insights can they extract from the cultural trends driving conversations across social media using their own approaches to social data analysis? They’ll share their findings live at the event.

If you're interested in digital insights, audiences, and digital anthropology, register your interest today.

When and Where

Event date

Mar 01 - 02, 2022

Event location

United Kingdom

Event type

Event fees

Organized by

Likelihood to recommend event

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Audio Reviews (3)

0.000.00

Mar 2022

Luiza Munhoz

Analyst 

at Warner Bros

Read Transcript

Although I wasn't able to attend to all the speech, it was an incredible experience of learning and I could deep my understanding of research.

0.000.00

Mar 2022

Abbey Smalley

Design Programs 

at Amazon

Read Transcript

I thought the conference was good. In particular for my case where I was learning about a brand new discipline, it went into more complex experiences but also took into account entry level considerations.

0.000.00

Mar 2022

Nathalie Bechet

Digital Anthropology 

at L'Atelier

Read Transcript

I thought, um, the, the, the, the, the conference was very interesting. Many panelists had very interesting topic that they owned that they were really experts in. So that was very appreciated. The only thing that I would that I did not appreciate that much is maybe the length of every panel, some of them were 5, 10, 15 minutes, which I think is very short. And I could see that that's, that's a personal perspective, but I could see how some experts felt like they had to rush their, their speech or their explanation on some things that might have needed more time to be developed in a proper way. So I would have personally appreciated longer panels with maybe less experts. but that's, that's really just a personal perspective.

Awards (2)

MOST

Recommended

Marketing

2022

BEST FOR

Networking

Marketing

2022

Reviews

Average Rating by Group

Total Reviews
9

Nik Hartaonline | attendee

MD, Yolo Communications

4.89/5

Review Source

Review Source

Very enjoyable event with a good choice of presentations and discussions.
What did you like best about the event?
More innovative discussions than many other events. The overall theme is unlike any other which is what makes it such an attractive proposition.
What could the organizers do to improve the event?
Maybe email more details on sessions in advance. The community and networking elements are good and i would have liked to have got involved more in those had time permitted.
Overall experience
5.00/5
Value for money
5.00/5
Networking opportunities
4.00/5
Usefulness of participating vendors/sponsors
4.00/5
Session(s)
5.00/5
Amount of new information learned
5.00/5
Overall Online Experience
Navigation of virtual platform
5.00/5

Likely to Recommend

0
1
2
3
4
5
Very Likely

23rd Mar '22

23rd Mar '22

amy laineonline | speaker

Distinguished MI Professional, IBM

5.00/5

Review Source

Review Source

I attended the event and served as a speaker. The event was highly delightful and engaging all around.
What did you like best about the event?
The people who were brought together and the interactive nature of the event. I also thought that Jillian did an amazing job as moderator, host, organizer ... she made it fun with enthusiasm and humor!
What could the organizers do to improve the event?
I cannot think of anything that would improve upon it as the timing was right, and the flow was exceptional ... the opportunities to connect were plentiful ...
Overall experience
5.00/5
Networking opportunities
5.00/5
Technical support for setting up the session
5.00/5
Interactivity with the audience
5.00/5
Quality of the audience
5.00/5
Overall Online Experience
Navigation of virtual platform
5.00/5

Likely to Recommend

0
1
2
3
4
5
Very Likely

23rd Mar '22

23rd Mar '22

Nathalie Bechetonline | attendee

Digital Anthropology, L'Atelier

3.17/5

Review Source

Review Source

I had a great experience, interesting topics, inspiring experts: I just wish sessions/panels could have been longer, some of them where 5-10 minute long and that's too short.
What did you like best about the event?
I probably enjoyed panel's topics the most: they were diverse and on point, they reflected professionals' reality on the ground.
What could the organizers do to improve the event?
I believe the time allocated to every speaker should have been longer: I got the feeling some of them felt restrained and as a result, certain topic really lacked depth and insights, too bad. Also, the site interface wasn't very intuitive and wasn't very responsive. Even if I refreshed the page it would tell me the panel hasn't started when it did.
Did you have a favourite speaker or session? Please tell us below
Fireside Chat: Using digital conversations to predict the future, unfortunately it was too short.
Overall experience
3.00/5
Value for money
5.00/5
Networking opportunities
4.00/5
Usefulness of participating vendors/sponsors
1.00/5
Session(s)
2.00/5
Amount of new information learned
3.00/5
Overall Online Experience
Navigation of virtual platform
3.00/5
Troubleshooting technical issues
4.00/5

Likely to Recommend

0
1
2
3
4
5
Likely

Audio Review

0.000.00

Audio Transcript
I thought, um, the, the, the, the, the conference was very interesting. Many panelists had very interesting topic that they owned that they were really experts in. So that was very appreciated. The only thing that I would that I did not appreciate that much is maybe the length of every panel, some of them were 5, 10, 15 minutes, which I think is very short. And I could see that that's, that's a personal perspective, but I could see how some experts felt like they had to rush their, their speech or their explanation on some things that might have needed more time to be developed in a proper way. So I would have personally appreciated longer panels with maybe less experts. but that's, that's really just a personal perspective.

29th Mar '22

29th Mar '22

Abbey Smalleyonline | attendee

Design Programs, Amazon

3.67/5

Review Source

Review Source

Good for entry level knowledge
What did you like best about the event?
Foundational base of information for me to build off of. This is a new discipline for me so I was looking to hear broad experiences at a high-level description.
What could the organizers do to improve the event?
I did not notice an email follow up with videos in my inbox for me to play back later for the items I might have missed during the workday.
Did you have a favourite speaker or session? Please tell us below
Na
Overall experience
4.00/5
Value for money
4.00/5
Session(s)
4.00/5
Amount of new information learned
4.00/5
Overall Online Experience
Navigation of virtual platform
3.00/5
Troubleshooting technical issues
3.00/5

Likely to Recommend

0
1
2
3
4
5
Very Likely

Audio Review

0.000.00

Audio Transcript
I thought the conference was good. In particular for my case where I was learning about a brand new discipline, it went into more complex experiences but also took into account entry level considerations.

6th Apr '22

6th Apr '22

Scarleth Honline | attendee

Executive director, founder , Orez anthropological research

4.78/5

Review Source

Review Source

Amazing first fully online conference
What did you like best about the event?
It was amazing, first fully online conference i attended we had no wifi issues. The quality of the video amazing the content perfect and the set up was amazing to network
What could the organizers do to improve the event?
Add more presentations on digital anthropology at least 2 hours. And add more digital anthropologist.
Did you have a favourite speaker or session? Please tell us below
Katie hillier the digital anthropologist like me. She dragged so much attention to our field just what we need
Overall experience
5.00/5
Value for money
5.00/5
Networking opportunities
5.00/5
Usefulness of participating vendors/sponsors
1.00/5
Session(s)
5.00/5
Amount of new information learned
5.00/5
Overall Online Experience
Navigation of virtual platform
5.00/5
Troubleshooting technical issues
5.00/5

Likely to Recommend

0
1
2
3
4
5
Very Likely

6th Apr '22

6th Apr '22

Luiza Munhozonline | attendee

Analyst, Warner Bros

4.89/5

Review Source

Review Source

Incredible learning experience
What did you like best about the event?
The speakers' experience and competence to lead the conversations; as well as the organization of the event.
What could the organizers do to improve the event?
Nothing, it was just perfect. I haven't had any problems with the course at all.
Did you have a favourite speaker or session? Please tell us below
Christopher Chen
Overall experience
5.00/5
Value for money
5.00/5
Networking opportunities
4.00/5
Usefulness of participating vendors/sponsors
5.00/5
Session(s)
4.00/5
Amount of new information learned
5.00/5
Overall Online Experience
Navigation of virtual platform
5.00/5
Troubleshooting technical issues
5.00/5

Likely to Recommend

0
1
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4
5
Very Likely

Audio Review

0.000.00

Audio Transcript
Although I wasn't able to attend to all the speech, it was an incredible experience of learning and I could deep my understanding of research.

6th Apr '22

6th Apr '22

Paul Kaiseronline | attendee

Social Media Strategist, Hyphen Digital

5.00/5

Review Source

Review Source

The topics covered about social intelligence were spot on to my goals as a social media researcher
What did you like best about the event?
I loved being able to interact with colleagues while listening to the presentations
What could the organizers do to improve the event?
There were some wifi issues, which are expected, but other than that just bring the interesting people and case studies.
Did you have a favourite speaker or session? Please tell us below
I enjoyed Alessia Clusini session and the session with Jane Quigley if I were to pick top ones
Overall experience
5.00/5
Value for money
5.00/5
Networking opportunities
5.00/5
Usefulness of participating vendors/sponsors
5.00/5
Session(s)
5.00/5
Amount of new information learned
5.00/5
Overall Online Experience
Navigation of virtual platform
5.00/5

Likely to Recommend

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4
5
Very Likely

6th Apr '22

6th Apr '22

Cesar Desanglesonline | attendee

Project Manager, PMI

4.00/5

Review Source

Review Source

engaging and very info rich
What did you like best about the event?
the event was very well organized and the topics were pertinent to what I was looking for.
What could the organizers do to improve the event?
Observe summit was very good. I would have liked to have have more days of the event.
Did you have a favourite speaker or session? Please tell us below
n/a
Overall experience
4.00/5
Value for money
4.00/5
Session(s)
4.00/5
Amount of new information learned
4.00/5
Overall Online Experience
Navigation of virtual platform
4.00/5

Likely to Recommend

0
1
2
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5
Very Likely

7th Apr '22

7th Apr '22

Katrinaonline | attendee

Strategist, Hanover

4.75/5

Review Source

Review Source

I attended sessions after recording had finished rather than live, but found it really interesting and refreshing!
What did you like best about the event?
Variety of session focuses to explore a huge amount of research and insight with regards to research in this space - and also accessibility through the recordings :)
What could the organizers do to improve the event?
I personally would've valued it taking place over less hours of the day over a longer period of days to make it easier to dip in and out and balance with day work, but completely appreciate that likely wasn't feasible :)
Did you have a favourite speaker or session? Please tell us below
I thought Alastair from Linguabrand had a great presentation, always enjoy hearing his content at conferences.
Overall experience
4.00/5
Usefulness of participating vendors/sponsors
4.00/5
Session(s)
5.00/5
Amount of new information learned
4.00/5
Overall Online Experience
Navigation of virtual platform
5.00/5

Likely to Recommend

0
1
2
3
4
5
Very Likely

6th Apr '22

6th Apr '22

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