Annual World B2B Marketing Chief Congress 2023

The beginning of 2020 is a year when B2B marketers face postgraduate entrance exams and challenges. Uncertainty is almost everywhere! From products, customers, technologies to industries, all face changes in the rhythm of previous marketing. Whether active or passive, every market person will find ways to deal with this wave of uncertainty. Looking for market resilience, or becoming one of the hot topics of the moment. "What will happen tomorrow?" I believe you will ask yourself more than once! Everyone in the market is looking for new certainty, and we are looking for new processes to continuously standardize. Of course, you can also choose to "lie down" and wait for everything to get back on track. There is no way to escape and change the objective changes of the economic cycle! In 2022, it can be said that B2B marketers have opened a new marketing chapter, and the value, positioning, capabilities and social responsibility of the brand are all changing! At the 2023 CC Summit, let's discuss in depth "a new generation of B2B marketers under market resilience"

When and Where