Bio

As a Product Evangelist @ Amplitude, I help prospects and customers understand how Amplitude helps build better products. I do this through workshops, blogs, videos and other content. In the past, I have provided services and built products that enable digital analytics clients to get the most out of their digital analytics solutions. I have written over 200 blog posts related to Adobe Analytics and authored the definitive book on Adobe Analytics. I help companies push the limits of what can be done with digital analytics and provide their digital analysts with the best data possible. In 2020, I founded the Search Discovery Education Community (SDEC) to provide free digital analytics education to the masses. Other areas of experience include online marketing website design, voice of customer and CRM integration with digital analytics.