Bio

Consumer marketing leader with digital, ecommerce, customer journey, and subscription roles at Rockets of Awesome, ToysRUs, FreshDirect, Conde Nast, Time Warner, and Barnes&Noble.com. Accelerates growth and profitability through creative integration of performance and brand marketing;, robust testing agendas; leveraging data, insights and technology; relentless commitment to success; and an obsession with consumer behavior and trends. Leader of teams up to 22+ fostering agility, risk-taking and collaboration. Currently exploring new career opportunities: - CMO/VP level role; marketing leadership - Consumer-focused business - Culture of collaboration, risk-taking and innovation. A place where its ok to fail, as long as we're learning - win and lose as a team. - Awesome people to work with. Let's build it together! All intros and leads greatly appreciated! I also know lots of awesome people looking for something new. Feel free to reach out for networking. Expertise includes: Growth Strategies, DTC/B2C, Digital Marketing, Direct Marketing Strategy, Acquisition, Retention & Loyalty, Media Mix Optimization, CRM, Marketing Analytics including LTV, P/L Management & Revenue Generation, Online Marketing/E-Commerce, Driving Sales and Results, Brand Building and Positioning, Database Mining & Customer Segmentation, Effective Leadership and Management, Email Marketing, Multi-Channel/Integrated Marketing, Audience Development, Subscription Marketing, Customer Journey, User Experience, Conversion Optimization. Reach me at: alison.ehrmann@gmail.com 646-872-8223