Bio

Ogilvie Brand Consultants develop clear, creative and relevant brand strategy based on process and a framework that delivers results. From start-ups to global multinationals, our workshops nail your brand, positioning and messaging and provide a connected working framework which is simple to integrate across brands, departments and continents. Great brand strategy is like a skeleton; it provides strong support for your product and company. But for it to be effective you need to nail some basic yet important elements: -Knowing exactly who you are – your story, think of it as your backbone keeping you upright and centred -What you do and why it matters – your mission and vision, the arms and legs propelling you forward and making connections -Your brand values and architecture, the joints that connect everything together I developed this methodology using experience gathered not just in my 35+ years global marketing and communications career but also with subsequent academic and commercial research in the context of the connected, fast paced environment in which we operate. I am excited to be working with businesses to provide a clear, successful and dynamic pathway for marketing, brand and comms teams for both internal and external audiences. I work globally assisting boards and CEOs with business, brand and market strategy and provide interim CMO services which ensure no momentum is lost when key staff changes occur. Recent clients include Friend MTS (content, platform and channel protection), ZX Ventures (investment and innovation division of AB-InBev), Authentic Vision (automatic mobile product authentication) and a global pharmaceutical company (innovation and entrepreneurial hub). As a member of the Fluid-Collective, I have access to a network of experienced strategic and executional expertise who can provide support wherever it is needed. Meet me at the Silicon Castles Startup Executive Academy August 31 - September 4 in Salzburg