Bio

I lead all things digital at Rainbow Shops, an omnichannel fast fashion retailer operating over 1000 stores in the United States, Puerto Rico and US Virgin Islands. Rainbow offers a wide selection of women’s, plus size and children’s clothing, as well as shoes and accessories. Think TJ Maxx for Forever 21. I have partnered in the development of new ecommerce technologies as a beta tester and early adopter with companies including Oven Bits, BloomReach, TellApart, 8thBridge and Instant Labs. I have served on the customer advisory boards for BWG Strategy, Listrak, CommerceNext, Signifyd and Demandware - Salesforce Commerce Cloud. I have been a speaker at Signifyd Flow, IRCE, Shop.org, Salesforce Xchange, eTail East, Fashion Digital New York, and Grow Commerce. I started working on the internet in the late 90s. I co-founded PriceSCAN.com and grew one of the early price comparison shopping websites. Think PLAs before Google existed.