Bio

I'm interested in data and people in equal measure. I easily see what data points are most relevant to an issue and will use this ability to understand ''what's going on?''. I'm interested in the ''why?'' it explains why individuals behave the way they do and what drives them. I'm resourceful and seek to understand people, processes, and technology and how they drive business success. You have always asked yourself and others the question ''why?'' and you have seldom accepted ignorance as an answer. If someone cannot help you, you will simply search for yourself until you find what you are looking for. At heart, I'm an architect and engineer that desires to create and build immaculate solutions that will stand the test of time. I've worked across both country and global roles. Im equally at home with omnichannel and eCommerce, and understand what makes each of them work. I study people, what drives them, and how I can help them achieve what they and the business need. I've gained immense experience at Coca-Cola, Mastercard, Nestle, and Kelloggs, where I've led teams and made an immediate impact. I'm an aspiring author, the book is busy being written. I like gym, it gives me time to challenge myself and grounds me. Gymshark is one of my favourite brands, they are an incredible DTC success story. When I'm not doing that I enjoy rugby and motorsports in equal measure