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Eric Thain

Director, Customer & Brand

HK Express

Country or State

Hong Kong


My name is Eric Thain. I am a marketing executive and strategist who delivers the strategic and tactical insights necessary to optimize customer experiences and deliver measurable business results. My experience… ✅ I have two decades in branding and marketing ✅ 11 years in China. Gained exposure to diverse consumer landscapes and cultures ✅ I leverage the power of data and analytics to support informed decision-making ✅ Considered an expert in bridging and aligning consumers with brands ✅ Multi-disciplined expertise in branding, marketing, communications and PR, internal and agency branding I am passionate about growth and knowledge… ✅ Founded The Artificial Intelligence Society of Hong Kong and built to 3000+ members across Hong Kong’s technology community. Delivered 100+ AI events. ✅ Member and advisor for The MarTech Summit ✅ Launched an AI start-up venture to drive digital transformations I’m proud of my career and achievements… ☛ Generated record market share and exceeded brand metrics performance after launching Red Bull into the market. 95% brand awareness score and +25% revenue achievement eclipsed all expectations. In recognition of expertise in Asia markets, secured secondments into three APAC markets including heading Red Bull Media House and rolling out 360-degree media products region-wide. (Red Bull, China) ☛ Led evolutionary change that made a 40% growth contribution to one of China’s largest communication companies and built the consumer division into the most prominent division into the company. (Weber Shandwick, China) ☛ Steered HK Express became the #1 brand improver in Hong Kong. (HK Express) ☛ Pivoted marketing to focus on the customer journey in a new COVID world. Advocated for greater customer-centricity using data analytics to frame customer expectations with unique, personalised experiences. ☛ Advanced an organisation’s growth agenda through restructuring and introducing emerging technologies to create hyper-personalised customer experiences.

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Current Position

Director, Customer & Brand at HK Express


Bachelor of Laws - LLB, Law