Retail and consumer goods business thought leader with 20 years hard and soft goods experience. Passionate about growth and optimization strategies and innovation based on customer insights and needs. Knowledge of building and scaling new businesses and pivot existing businesses to capture market share. Ability to both oversee and drive long term strategy as well as get in the detail and solve daily business challenges. Change agent that can drive strategies through to implementation. Grounded and collaborative business leader, and team developer. • P&L management • Marketing campaign development, campaign management, analytics • Brand development, re-branding • Sales and merchandising, white space development • Ecommerce, digital marketing, social media, influencer, PR • Finance, Operations, Customer Service
EVP Marketing and Ecommerce at The Michaels Companies, Inc.
MBA, Finance