Bio

Latha Sarathy is a multifaceted researcher with a wide suite of expertise ranging from data analytics to consumer insights to ad effectiveness and audience development. Her extensive experience spans digital, social, television and print media platforms and measurement methodologies. She also brings to the table a deep knowledge of multicultural audiences. With this unique combination of skills, Latha has a proven track record for driving audience and revenue growth by leveraging insights and data._x000b_She has built highly effective, data driven research teams at leading media properties including Telemundo Enterprises, Interactive One, CBS Television Stations Digital Media Group, Univision Online, Disney Publications and Wenner Media. She has also designed and presented several thought leadership studies that have been instrumental in influencing and guiding business strategy. “My approach to media research is based on driving business outcomes. Whether it be content optimization, revenue growth, consumer engagement, or marketing efficiency, my focus has been how insights and data can impact key business KPIs. My current passion is understanding how to integrate and harness the power of big data, market trends and consumer insights to address business needs and further strategic goals for advertising, content, marketing and business development. My north star in developing business strategy has always been the consumer. They are the ultimate guide in terms of platform alignment and effective media strategy.'' Specialties: Experienced in business, digital and social analytics, and ad sales research. Well versed in all types of proprietary research including segmentation studies, focus groups, ad effectiveness and influencer research. Strong expertise with multicultural audiences. Latha is an excellent and compelling presenter and has spoken on various panels.