Bio

Father of 2, and a guy with a passion for SEO & Robotics. Currently SEO manager at Merkle. I've been working in the digital marketing industry for the past 12 years, from when I founded our small local marketing agency in Wood Green, London - and then moved to both in-house or agency roles since I became a father of 2 lovely jewels. I studied Mechatronics (Automation applied to Mechanical Engineering) in Milan but built my career in digital marketing since I founded Zero Due Design; I learnt web design (HTML+CSS+Javascript+PHP), but also worked on broader digital marketing growth strategies (paid media, social media platforms management). My full focus is now SEO, SEM and Total Search. I worked both for B2B or B2C clients, mainly for retail, tech, finance, travel - and across different platforms, from commercial CMSs (WordPress, Magento, Shopify, PrestaShop, Joomla, Drupal,...) to custom-built platforms (.net, Umbraco, Kentiko.). I've been a guest for the TechSEO podcast - S3E9, How to Approach a Migration (named by Ahrefs as one of the Best Podcasts to Master SEO and Stay Tuned). I've been a speaker for the BrightonSEO 2021 Paid Social show (From Atoms to Stars - explore the opportunities in the digital marketing Universe with a multi-channel approach). I love to explore new paths and learn new things, expecially if to find smarter answers to solve problems.