Bio

Strategic leader with a career of distinction, consistency, and success known for creating highly effective teams , leading essential change, driving top line revenue growth and providing audience & cross screen solutions to Fortune 500 companies . Innovative, inquisitive and analytical executive recognized for defining and implementing linear and digital strategies that shifted legacy business models into modern media partnerships. . Proven capacity to recruit, mentor, manage, and retain productive teams. Tenacious at securing customer loyalty and forging long term relationships with external /internal business partners that drive results. Industry leader with deep network of connections across noteworthy brands, agencies and media companies who has a keen understand of industry dynamics. Experience in Addressable, Programmatic , Streaming, Cable and Broadcast. Core Competencies: Executive Leadership Sales Strategy and Revenue Generation Audience Data and Measurement Talent Recruitment, Selection and Management Contract Negotiation and Deal Structure Streaming, CTV, OTT , & Programmatic Addressable