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Mark Ruddock

Chief Executive Officer

AFINEA Corporation

Country or State



Experienced international CEO with three exits and over 20 years of experience at the helm of VC backed technology and fintech startups. I've both founded companies, and come in as a later stage CEO to help existing companies scale. My experience spans multi-country online financial services, mission critical enterprise software and consumer-focused mobile applications. Most recently CEO, Nuula (formerly known as BFS Capital) and which has just been acquired by Nav. At Nuula, we believed there was a better way to help run your small business — so we built it. Nuula is a mobile application that gives small business owners instant access to critical business metrics and innovative financial products, anytime, anywhere. It provides small business owners with the tools, content, and capital they need to be successful in a modern, competitive market. Prior to that interim CEO, 4finance. Agreed to take on interim role to help clarify strategy, accelerate critical transformation of the business and set the company on a course for the next phase of growth. Managing Director, International at Wonga, responsible for overseeing all businesses outside of the UK, including consumer lending businesses in Canada, Spain, Poland and South Africa and our eCommerce and product financing business BillPay in Germany. Prior to that was CEO of Wonga Canada. CEO Viigo. When Viigo was acquired by Blackberry in 2010, the company had hundreds of partners, won numerous awards, including “PC Magazine’s Editors Choice“, the “Most Promising New Company of the Year” from the CNMA, and the “Wireless Leadership Award” from RIM, signed marquee enterprise customers such as Oppenheimer, UBS, BAT and Scotts and been downloaded over 3MM times, becoming one of the most popular BlackBerry apps of all time. Founder and CEO of INEA. A software company that was a strategic partner to many of the world's leading financial institutions, INEA had deployments in over 44 countries. Backed by RBC, Ventures West, APAX and Edgestone the company was acquired in June 2005, by Cartesis. Cartesis was subsequently acquired by Business Objects in 2007, which was later acquired by SAP.

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Current Position

Chief Executive Officer at AFINEA Corporation


BSc., Computer Science