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William De Los Santos

Director of Business Development, Hydrogen

Bloom Energy

Country or State

United States

Bio

Renewables business development. Focused on hydrogen, RNG, and CCUS opportunities. 20+ years of leadership roles in energy, industrial gas and semiconductor segments and the U.S. Army. I discover market opportunities and build teams to serve them. I have managed orders plans of $100+ million and have built marketing strategies for companies up to $1.5 billion in revenue. Sales and marketing lead for four M&A integrations. Built marketing teams from scratch twice and led a business unit with P&L responsibility and revenue budget of nearly $30 million. STRONGEST AREAS: 1️⃣ LEADERSHIP: Developing teams to accomplish critical goals and cultivate new leaders. 2️⃣ STRATEGY: Navigating gap between sales and marketing to include processes and branding. 3️⃣ BUSINESS DEVELOPMENT: Surpassing orders goals by effective sales and marketing. 4️⃣ DATA DRIVEN: Mining data to enhance market analysis and customer identification. 5️⃣ INTERNATIONAL BUSINESS: Building global relationships with key decision makers. CAREER HIGHLIGHTS: ◆ Created global marketing team for $1.5 billion energy and industrial gas equipment manufacturer. ◆ Initiated corporate brand strategy to promote “top-of-mind” positioning and integrate 15 brands. ◆ Increased website visitors by 33% (270,000) and sessions by 24% (340,000) for $0 external spend. ◆ Increased Linkedin followers by 30% (14,000 to 18,200) in six months. ◆ Selected as process technology provider for 3 LNG terminals in the US. ◆ Managed development of three Master Service Agreements resulting >$30 million in orders. ◆ Increased ordered gross margin by 36% and final gross margin by 67% from 2012-2014. ◆ Grew and led global sales organization including 5 regional managers and 50+ representative organizations. EDUCATION 🎓 ◆ BS, United States Military Academy (West Point) ➤ Received the Congressional Medal of Honor Society Award for Excellence in Geography. #1 graduate in department. _____________________________________________ FUN FACTS... ◆ Led AH-1F Cobra platoon into Haiti in 1994. Deployed in largest Army operation from a Navy carrier since WWII. ◆ Avid runner - 6 marathons since 2013. Half marathons, 15, 10 and 5 km races since 1982. ◆ Avid reader - more than 600 books since 2010. ◆ Traveled to 40 states and 27 countries. Best restaurant in the world is Marius in Rio. ◆ Raise Koi as a hobby. ◆ I can convince you that 1983 and 1984 are the two greatest years for music in the last 100. ☎️ PHONE: (918) 978-8180 ✉️ EMAIL: Will.delossantos@gmail.com

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Current Position

Director of Business Development, Hydrogen at Bloom Energy

Degrees

BS, Geography/ Civil Engineering

Skills