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Zara Mirza

Chief Brand Officer

TIAA

Country or State

United States

Bio

Visionary marketing leader, with a proven track record of transforming the way brands go to market and building high performing, diverse global teams. Currently Chief Brand Officer at TIAA, leading brand strategy, brand marketing, creative and corporate social responsibility teams for TIAA and Nuveen. Previously Chief Brand Officer at GE, helping to accelerate the transformation of the business and positioning the three investment grade companies ahead of much anticipated spin offs. Previously Global Head of Creative Excellence at Bacardi, responsible for returning the business to growth by recruiting the next generation of consumers across the portfolio of premium spirits brands. Diverse industry experience across technology, media, personal care, premium spirits & healthcare, through senior leadership positions at Bartle, Bogle Hegarty.

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Current Position

Chief Brand Officer at TIAA

Degrees

Bachelor of Arts - BA, English Literature (British and Commonwealth)

Skills