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FAQs for Reviewer Verification

1. Who determines which reviews should be published?

All reviews are manually examined by our team of experts in an effort to ensure published reviews are from verified sources and provide helpful content. All reviews are treated equally during the verification process, regardless of rating or vendor. During this process, the team verifies the reviewer's identity, checks for conflicts of interest, and evaluates the review against our site guidelines.

2. Does your site publish negative reviews?

Simply put, yes. We treat one-star reviews no differently from five-star reviews. By remaining neutral, we can host a wide array of opinions that help potential event attendees make informed decisions. For this reason, and also to ensure compliance with applicable laws, we do not modify content or remove an opinion or statement from a valid review.

3. Why was a previously published review disabled after being published?

The reviews program is continuously evolving. As we improve our methods, we periodically audit previously published reviews as they are flagged by our system. If a past review does not meet our current standards or our current guidelines, it may be removed by our team.

4. What happens if a fraudulent review is found?

If a review is found to be fraudulent by our team, it will be removed from our site. In addition, the reviewer may be subject to removal from any outreach campaigns, and/or banned from leaving future reviews from our site. If a vendor is found to have participated in fraudulent activity, their account may be subject to future penalties such as a publically visible warning about suspicious activity.

5. What is considered fraud?

Eventible is committed to providing our visitors an unbiased reviews catalog with content from other community members. Though every reviewer is entitled to--and encouraged to share--their own opinion, Eventible is vigilant against attempts to deceive others through their review's content. Any reviews found to be fraudulent will be removed, and the submitter of the review will be subject to penalties.

Fraudulent activity may include, but is not limited to, the following:

Attempts by a vendor to influence the reputation of themselves, or another vendor, by:

  • Paying for the services of a third party, such as a marketing agency, to post review
  • Submitting reviews of their own event, or of any other event (such as a competitor's event) in which they have a financial interest
  • Submitting reviews on behalf of an actual user, with or without their consent
  • Encouraging reviews to be posted based on false pretences
  • Discouraging users from posting negative feedback
  • Harassing or bullying a reviewer over a review in an attempt to force its removal

Vendors should also refrain from reviewing a competitor's event or paying for reviews to be submitted to a competitor's account.

Fraudulent activity may also include attempts by a reviewer to damage the reputation of a vendor, or obtain incentives, through false pretences such as:

  • Writing a review of an event without actual experience of having attended the event
  • Writing a review of an event after being solicited by a competitor
  • Copying content from another source, including our own site
  • Allowing a third party to post a review on your behalf

A reviewer should not review an event for which they have a conflict of interest or a financial stake in its success.

6. What is considered a "Bad" review?

We believe it is important not to focus on the star rating alone. Our research has shown that people actually find reviews of events more believable if they have a variety of star ratings. In addition, a detailed review, even if a "lower" score, provides a much clearer picture of an experience than a five-star review with few details.

7. Can a review be submitted by a competitor?

No. When our QA team verifies each reviewer's identity, we take steps to ensure that they are a real person, not a scammer, and (among other items) do not have any conflict of interest (financial or competitive) with the vendor’s event they are reviewing.

8. How can I flag a suspicious review?

We take several steps to safeguard against fraudulent reviews. We have technology in place, as well as a team dedicated to moderating reviews. But no system is perfect, and occasionally an inappropriate review may slip through the cracks. In these rare instances, you may flag a review by emailing us at ag@eventible.com , providing as much information as possible about the review, and the reasons you believe it should be investigated

Vendors may log in to their vendor portals for instructions as to how to flag a review.

9. What evidence do you consider while evaluating a review flagged for fraud?

While our internal investigative processes are confidential and all decisions are subject to our discretion, we have outlined some key factors that we consider during our reviews investigation process.

10. How is it possible for fraudulent reviews to pass inspection?

We have technology in place, as well as a team dedicated to moderating reviews, to safeguard against fraudulent reviews. Every review is manually verified with care and consideration to ensure a high quality of content is published across our site. No system is perfect, however, and with tens of thousands of reviews submitted monthly, occasionally an inappropriate review may slip through the cracks. In these cases, we rely on our vendors and our reviewer community to alert us of potential fraud by "flagging” a review for further review.

11. Why are some reviews accompanied by a notation stating they were incentivized?

We have implemented an "i" icon on our site, which will indicate the reviewer was offered an incentive to leave their review. The Federal Trade Commission (FTC) Endorsement Guidelines require online companies to provide clear notice when a review has been submitted in exchange for a nominal incentive (whether invited by the website or by the software vendor). Seehttps://www.ftc.gov/tips-advice/business-center/guidance/ftcs-endorsement-guides-what-people-are-asking.Our policies require that any such incentive must be made available to all reviewers who submit honest reviews, regardless of the rating they ultimately give the event they are reviewing.

12. Does Eventible fact-check reviews for accuracy?

Our team has analysed hundreds of thousands of reviews across the tens of thousands of events listed in our catalog. It would not be feasible for our QA team to become experts equally across all events or to spend an equal amount of time verifying the details of each review. In our effort to treat all vendors equally, we must not fact check the opinions submitted by our reviewers. Instead, our Quality Assurance team focuses on verifying the identity of the reviewers and ensuring that reviews posted meet our site guidelines.

13. May a foreign language review be published on your site?

At this time, we do not accept reviews submitted in languages other than English. Any review submitted in another language would need to be translated into English and re-submitted to our site by the reviewer. We will only accept a translation from the reviewer themselves, as we need to ensure the review is authentic.

14. Does your site edit the content of the reviews published?

As per our policies, we will never make an edit that would change the original intent of a review. However, we may make simple edits to correct typos or remove non-standard characters. Edits may also be made to hide sensitive data (as further described elsewhere), such as personally identifying information, or private contract terms that are not intended for public disclosure. The reviewer will not be notified about these edits, which are made at the discretion of our site.

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