Bio

Experienced and dynamic C-level marketing leader, business strategist and evangelist with over 30 years’ experience in B2B Artificial Intelligence and enterprise software for high-growth start-ups, turn-arounds and listed companies. Founder of Kresco Consulting focused on providing contract strategic and tactical marketing services to B2B AI and enterprise software businesses. Projects include marketing management for UK-leading SaaS-based connected asset management provider, helping deliver 24% YoY growth and successful acquisition of the business for £52m; marketing support to SaaS-based transport management system provider and marketing advisory services to high-growth AI specialist. Held senior marketing management roles. most recently spending 10-years in the AI sector as Chief Marketing & Strategy Officer, helping build Artificial Solutions into an award-winning leader of Conversational AI; part of the inner leadership team for the company’s successful IPO (Nasdaq SSME: ASAI). Happy operating at both strategic and tactical levels, and working closely with the CEO, Board and wider business, expertise ranges from developing business positioning and awareness, through building, shaping and owning the brand to defining and implementing creative go to market strategies. Comfortable taking complex concepts and simplifying them into business-orientated storylines, I drive analyst, press and investor relations, act as evangelist and spokesperson across all forms of content including articles, blogs and videos and present keynotes and panel debates at multiple business and AI conferences. Investor-savvy, I have experience across numerous commercial projects including a Reverse Takeover IPO, raising c$30m in funding through various rounds, raising finance for M&As and managing the ongoing regulatory investor relations associated with public listed companies. Business Strategy & Positioning • Awareness & Thought-leadership • Investor Communications • Funding & M+A • Go-To-Market & Lead Generation • Sales & Partner Marketing Content • Evangelist & Speaker • Product Marketing & Launches • Digital Marketing • Press, Analyst Relations