Bio

I am a seasoned ecommerce professional with 15+ years of strategic planning and business development experience in the travel industry. Recognized for demonstrating a natural aptitude for analyzing key data to identify growth opportunities, as well as for executing targeted strategies and campaigns to drive sales, I have a verifiable history of contributing directly to company growth and expansion throughout my career. As such, I have consistently exceeded budgetary and performance goals and I am adept at achieving maximum operational output with minimal resource expenditure. Professional focal points include revenue management, business analytics, performance evaluation, account management, digital marketing, and sales strategy. Delivering superior administration on the latter areas of expertise requires utilization of effective communication and negotiation skills, as well as business acumen, project management, and resource allocation to support efficiency and maximum returns. Currently, I am the Commercial Director of Flights Booking with Wego Middle East. Under my leadership, I direct the development and implementation of the commercial strategy for the newly launched Flight Booking business unit. I also compile and analyze data to determine consumer preferences and identify market trends, providing insights into campaign management to support profitability. In addition, I liaise with business developers, operation managers, pricing managers, and data analysts to ensure the company’s marketing action plan is driving the business forward with minimal expenditures. Colleagues describe me as a progressive, driven, down-to-earth, analytical and managerial expert who can be relied on to offer superior solutions that deliver profitable results on time and under budget. Core Competencies: E-Marketing & Acquisition, Commercial Management, Commercial Strategy, Business Development, Pricing Revenue Management, Product planning, Business Analytics, Website Analytics