Bio

“You’re born with 30,000 days to live. The best strategic planning I can give you is to think about that” ✈️ Founder of a handful of startups, a strong entrepreneurial spirit is the backbone of my motivation for brands and strategy. Founder July.com, beautiful luggage and travel accessories made for the world. Founder Thieves coffee, Australia's largest online coffee retailer - a subscription ecommerce business reaching to over 70,000 people a month. Founder Neighbourhood, quiet creative cowork spaces. Previously ex-strategist with digital agency Ogilvy/DT under WPP Group, working with brand such as NAB, Google, Honda, Deakin, Origin Energy, Officeworks, Myer, Suncorp, Simplot, and more.