Bio

Executive Product leader with 15+ years experience in Enterprise SaaS, team management, and business strategy. I bring the business and market perspective into the software development process and represent the software development team to the business and market. As a passionate user advocate and visionary product owner, I strike the right balance between user needs and business results, between market demand and technical requirements. I have experience in B2B, B2B2C, and internal services digital transformation. With a deep understanding of agile, lean, and product management tools such as Kano, problem interviews, MVPs, and empathy maps, I integrate rapid feedback loops into the development process so clients love and users trust our products. I have led Product, Engineering, IT, and Marketing teams and provided a roadmap and vision that the entire team can feel passionate about.